Fisher Sales Career Fair - Multi-Channel Campaign

This campaign was a multi-channel promotional initiative designed to generate excitement and drive student engagement around the Fisher Institute’s largest annual event at The University of Akron. The campaign integrated both in-person and digital touchpoints to maximize reach across campus and create sustained visibility leading up to the event.

Promotional efforts included in-person panels, in-class announcements, strategically placed posters, and digital screen placements across campus to build awareness in high-traffic student spaces. These efforts were supported by short-form social media content and Instagram stories that highlighted speakers, event details, and behind-the-scenes moments.

By combining physical campus activation with engaging digital content, the campaign created momentum leading into the event and helped position it as a must-attend opportunity for students interested in professional selling and career development.