Delta Sigma Pi - Vice President of Marketing

As Vice President of Marketing for Delta Sigma Pi’s Theta Kappa Chapter, I led the development and execution of marketing content designed to drive awareness and participation during recruitment periods. My role focused on building a cohesive visual and messaging strategy across multiple channels to communicate the value of joining the professional business fraternity.

I created and coordinated a range of promotional materials including social media posts, short-form videos, event graphics, digital signage, and in-class announcements. Content highlighted recruitment events, member experiences, and the professional development opportunities available through Delta Sigma Pi.

By combining strategic messaging with visually engaging content, the campaign aimed to create excitement around recruitment while making the organization approachable to prospective members. This work required collaboration with the recruitment team, alignment with the organization’s brand standards, and an understanding of how to effectively reach students across campus.

This portfolio section showcases selected materials from recruitment campaigns that demonstrate my approach to student marketing, event promotion, and integrated campus communication.