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B2B Marketing Analysis – IFF Vanilla Flavoring
Skills
Content Analysis · Strategic Analysis · B2B Marketing Strategy · Strategic Communications · Target Marketing · Presentation Development · Content Strategy · Market Research
Team Members
Gwen Mangan, Amanda Tubbs
Date
March 2025 - May 2025
Location
The University of Akron
Conducted an in-depth analysis of the B2B marketing strategy for IFF’s vanilla flavoring, focusing on how the company tailors its messaging towards key buyer personas across R&D, brand management, procurement, and regulatory affairs. Assessed IFF’s use of platform-specific content, sustainability messaging, and innovation positioning to drive engagement and trust across decision-making roles in the food and beverage industry.
