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Integrated Marketing Communications Client Project - Sitting Made Simple
Skills
Storytelling · Collaborative Problem Solving · Project Management · Strategic Communications · Marketing Communications Planning · Creative Content Creation · Data-driven Decision Making
Team Members
Victoria McFarren, Kelsey Geiger, Noah Johnson, Natalie Feaser, Grace Kiko, Joe Herrick
Date
January 2025 - May 2025
Location
The University of Akron
Project Planbook
Led the development of an Integrated Marketing Communications (IMC) campaign for Sitting Made Simple – Columbus, focused on enhancing brand visibility, driving parent engagement, and expanding the ambassador program. Our strategy combined social media, email marketing, influencer partnerships, and community outreach to position SMS as the go-to solution for safe, reliable child care.
